In 1964, the Beatles and the whole English Invasion took effect. Mark and
Howard put down their saxes, took up the vocals more ardently (Howard did most of
the leads, Mark backups and tambourine) and the Crossfires dropped their entire
repertoire of surf instrumentals and grew their hair long.
Despite this response, and their following at the Revelaire, frustration set in. The
members weren't in high school anymore, two were married, and the band wasn't
earning enough money. On the night they were submitting their resignation from the
Revelaire and about to break up, they were approached by Ted Feigin and Lee Lasseff
who signed them to a brand new, nameless record label, later to be called White Whale.
It was time for a name change as well. The group liked "The Half Dozen," or "Six Pack,"
but opted for Reb Foster's suggestion, The Turtles (like The Byrds, right?).
It was
exactly the same band and the same songs - one week at the Revelaire they were the
Crossfires, the next week they were the Turtles. It wasn't long before the release of
the Turtles first single, their arrangement of a Bob Dylan song, "It Ain't Me Babe." It was
an immediate hit - climbing into the Top Five nationally - quickly establishing the
Turtles as a force of their own. Their first concert appearance was before 50,000 kids
at the Rose Bowl, opening for Herman's Hermits.